Priority One Signs is founded on the principle of clients first. Our slogan, “Where our customer’s success is Priority One” is a mind-set that shows in everything we do. Our executive team focuses on providing our clients a high quality international sign program that delivers the greatest impact to their audience. Priority One Signs was founded by Bill Reicherter.
Mr. Reicherter is considered to be one of the most respected authorities in the sign industry as a professional industry speaker and trainer, SCORE business mentor and radio show host.
His book, “The Channel Letter Handbook,” is the industry’s leading educational publication.

Creating and maintaining the integrity of our client’s brand from store to store, region to region and state to state, Priority One’s research and development teams are dedicated to providing our clients with the latest cutting-edge designs and the highest quality products the sign industry has to offer.

Priority One Signs is a full service sign company. We specialize in large commercial developments, multi-location retail operations, Universities and Hospitals. We offer sign consulting and design services and manage your project from permit to installation! Priority One’s production includes, but is not limited to:

  • Exterior channel letters
  • Monument signs
  • POP display
  • LED electronic message centers
  • engraved signs
  • sand-blasted signs
  • A.D.A. signs
  • interior signs
  • architectural signs
  • “Way” finding signs


Some of our satisfied clients:

“Priority 1 Signs has done an outstanding job with the design, selection of sustainable product materials, production, and installation of the new signs across our facilities. In addition, Priority 1 Signs has developed additional signage initiatives to “bring our brand to life” both internally and externally in our facilities, creating excitement among our staff, members, and community at large. The staff team at Priority 1 Signs have provided quality customer service, been attentive to our needs, met with time commitments of each project, and remained affordable to the Y organization. The level of professionalism has been outstanding. It is with great pleasure that I recommend Priority 1 Signs as your preferred signage company. You will be impressed by their products, work ethic, and level of professionalism.”
Sheryl A. Woods, YMCA
“Although this was by far the most difficult sign process I’ve experienced in my 20+ years in business, Bill Reicherter was not deterred by the many road blocks in his path, resulting in two beautiful designed signs that the tenants of Parkland will be forever grateful for. I highly recommend this company to anyone planning a sign installation.”
Sue Harker CPM, Sembler
For the last several years, we have been able to depend on Priority 1 Signs to deliver exceptional service and quality workmanship when requested. I have been able to depend on Priority 1 Signs to complete work in a timely manner and with excellent communication and professionalism.I am also pleased with the company’s response time and urgency to resolve all issues. I look forward to working with Priority 1 Signs on future projects and continuing to develop our business relationship.
Tim Salgado, Starbucks